|
Bluefin Labs is a Cambridge, MA-based social TV analytics company that uses publicly available social media commentary from Twitter, Facebook and blogs to measure viewer engagement with television shows and ads at scale – historically a costly and complex problem for TV and marketing industries to solve. Bluefin’s technology platform, grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, semantically interprets people’s social media comments and automatically links them with the TV shows and ads they’re watching. Bluefin's flagship product offering, Bluefin Signals, is a tool for accessing, interpreting, and analyzing this social TV data. == History == Bluefin Labs was founded by Deb Roy and Michael Fleischman in 2008. The seed for the company originated within the MIT Media Lab’s Human Speechome Project (HSP). Headed by Roy, head of the Media Lab’s Cognitive Machines group, the goal of HSP was to understand language acquisition by making a complete digital record of the first years of a child’s home life and analyzing that record computationally. Roy and his wife installed video equipment throughout their home and captured much of their son’s life from birth to age three - a total of 240,000 hours of audio and video. Buried in this massive corpus lay insights into how their son learned language at a level of detail never before captured. To sift through the data, Roy and his MIT team developed numerous deep machine learning algorithms designed to uncover the context and patterns within the audio and video data. Their results are explained in (Deb Roy's TEDTalk 'The birth of a word.' ) As a student in Roy’s MIT group, Fleischman adapted the concepts of data driven designed for language acquisition and applied them to another massive video data set: broadcast video. Fleischman’s PhD work garnered the attention of the National Science Foundation which awarded Roy and Fleischman a Small Business Innovation Research grant and effectively bootstrapped the launch of Bluefin. Just as HSP created algorithms that can “ground” the meaning of a word within a larger context, Bluefin is using deep machine learning to ground the meaning of a given comment pulled out from a social media stream. By looking at the context of words expressed by individuals, Bluefin can use the meaning of these words to connect comments back to the events, people, places, products, and brands that caused those words to be expressed in the first place. On July 25, 2012, Bluefin Labs announced that advertising industry veteran JP Maheu will join the company as CEO. On February 6, 2013, Twitter announced that it was buying Bluefin Labs for approximately $100 million.〔(【引用サイトリンク】url=http://www.bloomberg.com/news/2013-02-06/twitter-acquires-bluefin-labs-to-add-social-tv-tools.html )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bluefin Labs」の詳細全文を読む スポンサード リンク
|